Segmenting Users Yields More Sales

The platform can identify the following entities that you can use to create user segments:

• Browser type and version
• Continent, Country, Region, Province/State, City
• Landing Page
• Hostname
• Operating System
• Page URL
• Screen Colors & Resolution
• Source
• Reference Path
• Language
• Reference Type
• Keyword
• Pages Visited
• Visit Duration * Count
• Flash or Java active
• …and many more…

Example User Segments

Creating consumer segments and targeting them with different offers, pages, modification brings in more sales. Imagine you know the following and how you would welcome them back in a week:

• Visitor places three items in there shopping card, then visits you your contact us page, return policy page and then leaves your site.
  Our suggestion: show additional authority logo’s / seals and place a free shipping option banner.
• Visitor goes from a Google Search on keywords ‘problem printer L2882′ directly to you supportpage. There they search on your site ‘customer service phonenumber’, check the resultspage for 8 seconds and then leaves the site.
  Our suggestion: Offer additional block with chat/phone support if he comes back within 2 days.
• Visitor reads three times per week the company autoblog where all adspots are sold. Then he starts reading the electronics-blog as well twice a week, where you have adspace.
  Our suggestion: Show him car-ads on the electronics-blog since he is a carfan (retargeting)