Optimize Ad Performance
Reedge can add features to improve the performance of your existing ad-serving and management system, without requiring additional upgrades. The new features allow you to target ads based on:
- User behavior
- User location
- Landing page
- Duration of visit
- Any other trackable parameter
Examples: Improving Ad Efficiency With Reedge
- Deliver targeted ads to visitors from a specific country that visited your vehicles section on a specific site/domain before and now visit another site in your network.
- Modify your homepage ads based on the fact that a user visited your travel site four times before and every time looked for the cheapest tickets to Hawaii.
>> Behavioral Targeting within OpenX and Google Admanager
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Your Website
Codes
Add two codes in header and footer to track visitors and push changes
Changes
Push Ads using pre-load zones or post-load jQuery Selectors
Reedge Platform
Use Reedge to add power to your existing platform
Ad Server
Reedge works with most adserver including OpenX and Google Ad Manager