Geotargeting

Users from different parts of world or even different parts of a city respond differently to what they see online, just as they do in the real world. With Reedge, you can create visitor segments by: continent, region, country, state, city, postal code, longitude, latitude or ISP. Once segments are made visitors can be served the content that is most relevant to them.

For instance, if your site sells sporting goods, you can promote snow ski equipment to users based in the mountains and beach gear to users based near the coast. You can change the currency type based on your users country of origin. Or even use local lingo to appeal to specific audiences, just to make them feel at home. Anything you can do to make your users feel more comfortable with your site and improve your targeting will increase your conversions and ultimately boost your revenue.