Content Targeting

With Reedge, it’s easy to identify and find related articles, serve contextually relevant ads, retarget ads based on content and better align the content that your site displays with the information your users are most likely interested in, based on their previous site activity. Reedge uses proprietary semantic tools to analyze your site in real-time so you can easily categorize your pages and determine how you would like to structure your content to help reach your goals..

Site managers can also change content on-the-fly based on user preferences, native language, geographic location and previous site behavior. All of this can be done by adding a bit of javascript to your page without modifying anything in your content management system. With a Reedge subscription, it’s easy and it’s a very effective way to increase conversions.

Examples of Content Targeting

• If a user reads an article mentioning one of the products you sell, you can offer a promotion for that product next to the article.
• Users can easily find additional content about a product or service that interests them.
• Site visitors from Spain can view a Spanish version of your site, users from the U.S.A. see an English version and visitors from France see a French version.
• A visitor that always going from the homepage to the travel page can be auto-directed to the travel page.
• Your site can recommend products that naturally go together to improve cross-selling and increase average purchase amounts.