About Us

The founders: Dennis and Claudiu build the application since they could not find a complete and affordable solution to increase conversions on websites. Now Reedge offers online marketing software that helps increase conversion rates and efficient interaction on ecommerce and transaction-oriented websites. The user-friendly online software segments website visitors and dynamically modifies website content to match each individual visitor profile to improve user conversion, improve customer service and make websites operate more efficiently.

Where can you find us?

Reedge is a private software company with a deep base of knowledge and experience in website optimization. The company headquarters is in Menlo Park, California, United States. Team members can also be found in:

• Monterrey, Mexico
• Bucharest, Romania

What do we do?

The Reedge solution includes a mix of the industry’s most important tools and processes:

• Personalization
• Multivariate testing
• A/B testing
• Geotargeting
• Content targeting
• Conversion optimization
• Behavioral targeting

Reedge serves its clients using technology built on reliable cloud services and servers of Amazon and Google. The company tracks and delivers millions of server requests each month.

Key Reedge Milestones

• May 2011 – Out of beta
• April 2011 – Reached 1,000 new beta users
• March 2011 – Structural redesign of infrastructure for increased scalability.
• February 2011 – New UX-design of wizards
• December 2010 – Added Personalization GUI
• November 2010 – Added new GUI features
• July 2010 – Open to 750 new beta users
• June 2010 – New GUI rollout
• April 2010 – 1 million users segmented in 250 beta testing accounts
• December 2009 – Reedge Beta available for 100 testers.
• July 2009 – Reedge Inc. founded & Beta Reedge tested on group of 120 websites of one user.
• February 2009 – First test of software on 5 websites.
• August 2008 – Founders start the work on building first release of an application like Reedge for their own projects.