Internet Marketing Veteran Joins the Reedge Team

Menlo Park, CA - November 18th, 2009

The Reedge executive team has selected new media industry veteran Joshua Hinsdale to lead the company’s marketing and public relations department. Hinsdale will assume the role of Marketing Manager and will oversee Reedge’s marketing outreach, media relations and communications efforts.

Hinsdale holds a degree in journalism and public relations from The University of Texas and studied business management through a program developed by Carnegie Mellon and the London School of Economics. He started as one of the original employees at Citysearch.com in 1996 and worked for the company for 12 years, serving as National Director of Marketing.

He later served as the Marketing & Communications Manager at online transportation startup uShip, Inc. and helped to establish the company’s public relations and CRM programs. He brings to Reedge more than 20 years experience in consumer marketing, ecommerce, business development and new media consulting for small- and medium-sized businesses.

“I’m thrilled to be a part of the Reedge team,” said Hinsdale. “The company is leveling the playing field for ecommerce and transaction-oriented sites by giving smaller companies access to the same powerful tools used by Amazon.com, eBay and other major players. They’re finally making dynamic website customization simple and affordable, so all businesses can benefit,” he said.

“We’re happy to have Joshua at the helm of our marketing team,” said Dennis van der Heijden, CEO of Reedge. “We have worked together on projects in the past and I’m excited to be working with him again,” he said.

Hinsdale’s first priority will be working with the media and high-profile clients in support of the beta launch of Reedge’s

software as a service (SaaS) solution that allows website operators to customize website content, design elements and member offers according to visitors’ user profile, history and preferences. By using Reedge’s tools, website operators and anticipate the needs of their visitor’s and smooth the path to a successful transaction, while increasing conversion rates up to 150%.

About Reedge

Reedge offers online marketing software that helps increase conversion and efficient interaction on ecommerce and transaction-oriented websites. The user-friendly online software segments website visitors and dynamically modifies website content to match each individual visitor profile to improve user conversion, improve customer service and make websites operate more efficiently.