86 Ways to Increase Conversion: Part 1

This is part on one of eight posts that will tell our experience in conversion improvement.  As more and more consumers shop online and rely on Web-based transactions to manage their busy lives, it is imperative that websites to do a better job of servicing their users and helping them find what they are looking for as quickly and easily as possible.

For website operators, this means that conversion ratio is one of the main factors that determines a site’s success. Since online consumers don’t have the ability to try out a product, interact with the staff or get to know a store’s reputation over time, the site’s content, design and user interface must work together to successfully guide a visitor through the transaction process.

The eight posts will describe the following focus areas:

• Support (this one)
• Security
• Testimonials
• Navigation
• Policies
• Checkout
• Site Requirements
• Product Presentation & Special Offers

Support

Customer service has long been important for a successful business in the offline world. This definitely holds true for the online world also. It is one of the first things that a visitor will notice about your site and it’s a good way to immediately start building trust, which eventually leads to more transactions.

Tip 1:  Toll-free numbers

Websites should have a responsive and professional support system. A toll-free phone number displayed prominently on a business website helps boost user confidence and makes a site feel more trustworthy. It is also a great way for consumers to contact your business to quickly address any questions they may have.

Tip 2. Multiple Support options

It is important to have as many support options as your business can afford. Email, fax, phone and live chat are all options that can help your customers reach you in a way that is most convenient for them.

Tip 3. Support team

If you intend to have a support team, make sure that the team is trained to address the customers’ concerns in the most polite, professional and supportive manner possible.

Tip 4. Contact your customers

Use teleconferences, webinars, direct mail and phone calls to help increase conversions. Using multiple contact methods and touch points instead of just your website and email can help to improve your conversion rates.

Tip 5. Live support

If your product is expensive enough warrant live support, you can let your visitors interact with your staff through chat or phone.

Want All 86 Tips at Once?

If you cannot wait for the rest of the posts on the rest of the 81 tips. Download the whitepaper with 86 Conversion Improvement Tips for Free here.