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Title: | 86 Tips to Improve Conversion Rates on Your Website |
| Author: | Dennis van der Heijden | |
| Date: | 27-11-2009 | |
| Downloads: | 74 | |
| Preview: | Show Preview |
Description
As more and more consumers shop online and rely on Web-based transactions to manage their busy lives, it is imperative that websites to do a better job of servicing their users and helping them find what they are looking for as quickly and easily as possible.
For website operators, this means that conversion ratio is one of the main factors that determines a site’s success. Since online consumers don’t have the ability to try out a product, interact with the staff or get to know a store’s reputation over time, the site’s content, design and user interface must work together to successfully guide a visitor through the transaction process. The following 86 tips can be used by website operators to make their sites more appealing to visitors, more efficient to consumers and, ultimately, more profitable for the operators.